Grow-up to Glow-up

Problem:

The fashion industry's ageist.

Insight:

It can't afford to be. Old people raise a brand's profits/sustainability credentials.

Campaigns tackling ageism fail to give a reason why old people should feel comfortable in their own skin.

Proposition:

Transform old age into an enviable symbol of experience and sophistication.

It's a wealth that you can’t build overnight.

Grand, dad ad

I drafted mock campaigns for The Bias Cut, an anti-ageism brand.

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